A lot of businesses today want to rank higher in Google search ranking. This is why sometimes, they aggressively implement SEO techniques in their business. However, not all of these techniques are effective. Instead, they might do more harm than good. This can be the reason why some businesses are not ranking higher in Google and might suffer from low rankings.

If you want to minimize the risk of falling prey to spammy SEO techniques, then it is always better to know what these techniques are. Remember that by understanding these techniques, you can make the necessary adjustments in your business. This way, you can have better chances of ranking your business in Google’s search engine.

Stuffed Keywords

Keyword stuffing is one of the spammy SEO techniques that you should avoid in your business. This involves stuffing your keywords to the point that it becomes difficult to read and understand. Basically, the process of keyword stuffing is putting in more than one keyword more than three times in one web page.

This technique is one of the reasons why you won’t rank higher in Google’s search engine. Taking advantage of this technique might lead to a penalty on your behalf. Another problem with this technique is that Google has already created an algorithm that will detect keyword stuffing. When the search engine detects keyword stuffing, it can be penalized.

Chasing Links

Another spammy technique that you should avoid in your business is link chasing. This basically involves the creation of links that can only be achieved if you are willing to pay for it. Link chasing is one of the reasons why your business will not rank higher in Google’s search engine.

Duplicate Content

Duplicate content is another spammy technique that you should avoid in your business. This basically involves the creation of duplicate content. Duplicate content can be produced through the use of either automated tools or through the manual copying of content.

Duplicate content can be considered spammy as well as irrelevant and even distracting. Thus, if you want your business to rank higher in Google’s search engine, then it is better to avoid this technique.

Hidden Text

Another spammy technique that you should avoid in your business is hidden text. This can be easily detected by the search engine. In the past, people used to hide text by making use of white text on a white canvas. However, Google has already created an algorithm that will detect hidden text. Thus, if you use this technique, then your business can be penalized.

Automated Article Creation

The automated article creation spammy SEO technique is best avoided in your business. Automated article creation is the process of using an automated tool to create articles. This tool may be either free or premium. However, it is important to know that this technique is spammy and may lead to a penalty on your behalf. For example, if the algorithm of Google detects duplicate content, then your business can be penalized.

Black Hat SEO

Black hat SEO is basically using unethical methods to rank a website higher in search engines. It can help improve a website’s ranking in search engines, but it can never maintain the ranking of a website for a long period of time. According to many SEO experts, a website’s ranking in search engines should be based on its quality. If a website has relevant and high-quality content, then it will surely be ranked higher in search engines.

Conclusion

Spammy SEO techniques can hurt your business. This is why it is important to avoid them. If you want to improve your business’ ranking in search engines, then you should follow legitimate SEO strategies.

Distinctive MS is an SEO company in Brampton that offers effective SEO solutions that can help your business grow. Let us know your SEO question and we will give you the appropriate solutions. Contact us today to get started!

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