Search engine optimization (SEO) is a vital aspect of digital marketing that can be challenging to measure. It’s a real-time process that requires regular updates to your SEO efforts. To calculate the success of SEO and determine if your efforts are responsible for an increase in traffic and conversions, it’s crucial to create a strong SEO strategy and a process for measuring the results.

SEO metrics can be used to evaluate your SEO efforts, learn about your audience, and improve your website. Metrics can provide a snapshot of how your website is performing and how it is being found by search engines. This post will walk you through some of the most important metrics to measure when monitoring your SEO.

Total Search Engine Visits

Search engine visits are essential for measuring because they are the number that most directly influences the success of your SEO. Google Analytics provides detailed information about the number of visits your website receives, including the search engine, keyword, and search engine referral source.

Measuring how often your website receives organic search engine visits is important. You can use your Google Analytics account or third-party tools (such as Google Search Console) to track and monitor your website’s traffic from search engines.

Page Speed

Page speed is one of the most important SEO metrics to monitor. Your website's speed and load time is a major ranking factor in Google searches. Page speed and load times can also impact your audience’s perception of your website. Google recommends a page load time of 2 seconds or less.

The speed at which your website loads is influenced by many factors, including your site’s page size, the load time of images, external JavaScript files, and more. Page load speed is also impacted by the performance of your web hosting company.

Measuring your site’s performance allows you to identify areas that need improvement, such as page load time, page size, and image compression, before optimizing your site.

Top Landing Pages

Measuring your top landing pages is an important SEO metric that allows you to track which pages on your website are receiving the most traffic from search engines. Top landing pages are an excellent SEO metric to monitor because it allows you to determine which pages on your website you can make improvements in. 

Keywords Ranking

Measuring your top keyword rankings is a vital optimization metric that allows you to learn about your audience, get a better understanding of how people are finding your website and pages, and improve your SEO. A higher rank correlates with better search engine performance.

You can check your website’s rankings with Google Search Console and view your rankings history. You can also monitor your keyword rankings over time with Google Analytics by setting up a custom report.

Check your rankings regularly and compare them to your top landing pages to determine which keywords and pages perform better than others. This will allow you to make improvements to particular pages accordingly.

Bounce Rate

Measuring the bounce rate of your website is a critical SEO metric to track because it directly indicates how effective your landing pages are. A website’s bounce rate is the percentage of visits in which a person left from the same page (bounce) without navigating to any other pages on your website.

Conclusion

The metrics above are important to measure because they can provide you with actionable insights about your audience, your website, and your SEO. They help you determine the success of your strategy and the performance of your website. 

If you need a Calgary SEO expert, trust Distinctive MS. We are driven to provide our clients with powerful, cost-effective marketing solutions that work. Contact us.