There are plenty of factors that ensure your SEO is helping you rank high on SERPs, and beyond the quality of your keywords and your content, the page loading speed of your website also plays a pivotal role. 

That's why it's important to consider the page loading speed of your website, especially in these modern times when everyone is always looking for faster and more efficient ways to access information and entertainment.

How Do You Speed Your Website's Loading Speed and Improve Your SEO Efforts? 

‍Tip #1: Enable Compression

By enabling compression of images, CSS and JavaScript, you can compress the data transferred between the server and the user's device. This can dramatically cut down the time it takes your website to load.

Adding compression to your website will automatically reduce the file size of the images on your website, thus speeding up the delivery of your website, and load times overall.

Tip #2: Optimize Your CSS, JavaScript, or HTML Codes

CSS, JavaScript and HTML are the core of your website. The more optimized these codes are, the faster your website will load, and the better your SEO will be. CSS can make your website load faster by simply eliminating unnecessary code, or by formatting the code to make loading their contents faster.

Tip #3: Make the Most of Browser Caching

Browser caching is a technique which allows your browser to load your website's resources and data while still allowing the server to modify certain data on your website. 

This is incredibly useful, as it improves the loading times, and it also optimizes the SEO of your website. This practice allows your website to use HTML, CSS, or JavaScript files, even when a visitor is viewing your website offline or on a different device.

Tip #4: Enhance Server Response Time

There are a ton of ways you can improve the speed at which your website loads. One way is to improve your server response time. You can do this by optimizing its performance, and also by checking your server's connection speed.

Optimizing your server response time includes:

• Checking your files' structure;
• Make sure all of your images are optimized;
• Make sure that your server connection is fast;
• Checking your host's response time;

To enhance the server response time, you can use the right type of server, with the right amount of memory and processor. Servers that are better at processing requests are known to deliver more in terms of page load speed.

They also process more requests per second, which means that your server will be able to handle more requests, at a faster rate.

Tip #5: Optimize Images without Compromising Quality

The images you use on your website can dramatically affect the speed at which your website loads. If your images are too large in file size, then your website's load time will be slower.

Images also have an impact on your SEO efforts, as poorly optimized images are known to negatively impact your SEO rankings. That's why it's important to optimize your images without compromising the quality of your image.

The Bottom Line: The Importance of a Speedy Page Loading Time in Ensuring an Effective SEO

Faster website load times aren't just a matter of convenience for your website's visitors; it's also a matter of SEO. When it comes to SEO, the faster your website loads, the better your SEO will be. Ultimately, this will help you rank higher on Google's search engine result pages.

Are You Looking for Calgary Marketing Agencies? 

Marketing is an ever-evolving field that requires creativity and an aptitude for keeping up with trends, making it tricky to get right for your business goals. Distinctive MS can simplify the process and provide PPC advertising expertise that can maximize your strategy, so you can establish a strong online presence and generate the right results for your bottom line.

We also offer other digital marketing services from search engine optimization and web design, so explore our solutions and see how we can help grow your business in more ways than one.