Search engine optimization (SEO) is a crucial part of digital marketing, and backlinks play a vital role in improving your website's search engine ranking. Backlinks, also known as inbound links, are links from other websites that direct traffic to your website. 

These links help search engines like Google understand how relevant and authoritative your website is. However, not all backlinks are created equal. In this article, we'll discuss five types of SEO backlinks you need to use for your SEO.

1. Editorial Backlinks

Editorial backlinks are the most valuable type of backlink you can get. These are links that are naturally earned because other websites find your content valuable and want to link to it. 

These links are considered high-quality because they come from reputable sources and are not paid for or manipulated in any way. To earn editorial backlinks, you need to create high-quality, informative content that other websites will want to link to.

‍2. Guest Blogging Backlinks

Guest blogging is a popular tactic used to earn backlinks. This involves writing a blog post for another website in exchange for a link back to your website. Guest blogging allows you to showcase your expertise and reach a new audience while also earning a backlink. 

However, it's essential to choose websites that are relevant to your niche, have a high domain authority, and have an engaged audience.

3. Broken Link Backlinks

Broken link building is a strategy that involves finding broken links on other websites and offering to replace them with working links to your website. This technique requires a bit of research and outreach, but it can be a great way to earn high-quality backlinks. 

To find broken links, use a tool like Ahrefs or SEMrush to analyze your competitors' backlinks. Look for broken links and reach out to the website owner, offering to replace the broken link with a link to your website.

‍4. Social Media Backlinks

Social media backlinks are another type of backlink that can help improve your SEO. Whenever you share a link to your website on social media, it creates a backlink. 

While social media backlinks may not have as much weight as other types of backlinks, they can still be valuable for driving traffic to your website. To maximize the impact of social media backlinks, be sure to share high-quality, engaging content that your audience will want to click on and share.

5. Directory Backlinks

Directory backlinks are links from online directories. These directories categorize businesses and websites based on their niche and location. While directory backlinks may not be as valuable as editorial backlinks, they can still be helpful for improving your website's search engine ranking. 

To earn directory backlinks, find niche-specific directories and submit your website to be listed. Be sure to choose reputable directories that have high domain authority.

Conclusion

Backlinks are an essential part of SEO, and earning high-quality backlinks should be a top priority for any website owner. By using the five types of backlinks discussed in this article, you can improve your website's search engine ranking, drive traffic to your website, and establish your website as a valuable resource in your niche. Remember, earning backlinks takes time and effort, but it's worth it in the long run.

Improve your website's search engine ranking and drive more traffic to your business with Distinctive MS. We are a Calgary SEO agency that can help you achieve your digital marketing goals. Get in touch with us today to learn how.