The About page is one of the most important pages on any website. It is the page that gives visitors an overview of what your business is about, who you are, and why they should care. It is also the page that sets the tone for the entire website, so it’s important to craft it carefully.

When creating an About page, these are the things that you should know.

What Should Be Included in a Website’s About Page?

A well-crafted About page should include the following elements:

• Company’s Mission: Briefly explain what your company does and why it exists.
• Company’s Story: Share how your company was founded and how it has evolved over the years.
• Values: Highlight the core values that drive your company and guide your decisions.
• Team: Introduce the people who make up your company.
• Products and Services: Include a brief overview of what you offer.
• Contact Information: Make it easy for visitors to get in touch with you.

What Should You Optimize for an About Page’s SEO?

An About page is an important part of any website, as it provides visitors with information about the company, its products and services, and its mission. As such, it’s important to optimize the About page for SEO so that it appears in search engine results pages (SERPs).

Here are four key areas to consider when optimizing an About page for SEO. 

1. NAP

The NAP stands for name, address and phone number. This is important information that search engines use to determine your business’s location and contact information. It’s important to make sure that your NAP is up to date and consistent across all your web properties.

2. Keywords

When creating your About page, make sure to include relevant keywords and phrases that are related to your business and products. This will help the search engine to understand what your page is about and rank it higher in the search results.

3. Title Tags

Title tags are the titles that appear in the search engine results and should be descriptive and include relevant keywords. Make sure to include your company’s name and any other relevant information in the title tag to help it stand out in the search engine results.

4. Schema

Schema is a type of code that is used to provide more information about your webpages to search engines. It’s important to use Schema on your About page to provide more information about your business and products. This will help search engines to better understand what your page is about and rank it higher in the search results.

What Should You Optimize for an About Page’s CRO?

An effective About page should be designed with the goal of converting visitors into customers. This is known as conversion rate optimization (CRO).

Here are four key elements to optimize for an About page’s CRO. 

1. CTA

A CTA encourages visitors to take action, such as signing up for a newsletter or starting a free trial. Your CTA should be clear, concise, and easy to understand. Make sure your CTA is prominent and stands out from the rest of the page.

2. Social Proof

Social proof is a form of validation that shows visitors that other people have used and enjoyed your product or service. Examples of social proof include customer reviews, testimonials, and case studies. 

‍3. Chat Tool

Adding a chat tool to your about page is a great way to engage with visitors and provide them with more information. A chat tool allows visitors to ask questions and get instant answers. This can help visitors make an informed decision about your product or service.

4. Case Studies

Case studies provide visitors with a detailed look at how your product or service has helped real customers. This can help build trust and credibility, which can lead to more conversions.

Final Thoughts

An optimized About page is a key part of any website. It allows visitors to learn more about the company, its mission, and the people behind it. By following guide outlined above, anyone can create an optimized About page that effectively communicates their brand and values.

For more information on improving your website’s SEO, work with us at Distinctive MS. We are home to Calgary SEO experts with effective solutions that will deliver the results you seek. Book a consultation to get started today!