Design has become an increasingly important part of eCommerce websites in recent years. This is because high-quality user experience design will always be crucial to the conversion rate of any eCommerce website, as that's what encourages users to complete a desired action. Having discussed the importance of a top-notch design, let's take a look at some terrific design strategies that you should follow: 

Keep Visual Hierarchy‍

The visual hierarchy of elements on a website's page is incredibly important to your users and search engines likeGoogle. Your top-level categories should be placed at the top of the page, while the subcategories should be placed under those.

Put the most important information on the left, and then put the less important information on the right. Make sure that you consistently use tables, lists and blocks with a header to organize the content, as these elements help users easily scan the page and figure out what the content is about. 

Ensure Content is Readable

You might not think about it, but your users are actually more comfortable reading content that's only one or two lines tall rather than reading content that spans from top to bottom on the page. This is due to the fact that your users can easily get a good idea of the content at a glance and then find the parts that are more interesting to them.

When it comes to eCommerce websites, this is especially important, as users want to quickly identify the main features and benefits of any product they may be interested in.

Be Consistent With Your Branding 

In terms of design, if you have a well-developed theme, it will be essential to stick to it. It's essential to have a consistent colour palette, as this will help unify your entire brand and its products. It's also important to maintain your branding across all of your website's pages and sections so that your users remain in a positive mood and to ensure that your website is recognisable. 

Have a Sticky Navigation Bar 

It's essential for eCommerce websites to have a sticky navigation bar, as this will help all users to get to their desired page, even if they are looking for a specific section on your website. This is because a sticky navigation bar is always visible on the top of the page and will constantly remind you what sections are available, even if the user is on a different page. 

Most eCommerce websites are now using this styling technique. eCommerce websites that don't have a sticky navigation bar typically feature a navigation bar on the left side of the page. This is a good idea, but users may find it challenging to find a particular product if they don't know exactly what they're looking for. This is because they may not know what section they should be looking in. 

Have a One-Page Checkout Page 

The checkout page is the most important page on any eCommerce website. It's incredibly important that you design your checkout page so that it's both easy and quick to complete. You can do this by converting your checkout page into a one-page experience. This will ensure that your users don't get lost on your page, and they won't need to click through to different sections.

A Successful eCommerce 

The above design strategies are fundamental, so make sure that you follow them, as they will significantly impact your overall eCommerce conversion rate.

Distinctive MS offers high-quality Calgary web design services to ensure your eCommerce has an intuitive and user-friendly design. Let us help you create a website that will bring powerful results, get in touch with us.