In order to determine whether or not a webmaster should employ the services of a specific SEO company, you should check if the SEO company can improve their website before optimising the webmaster's website. If the SEO firm calls them, it's typically because they don't have rankings themselves, and they're looking to other people's websites to generate sales.

Ranking well in search engines is vital for many businesses, so businesses won't hire SEO firms that can't get their own websites to rank well in search engines.

So how do you know when an SEO company is good for you? Here are some characteristics to look out for. 

1) They Specialise in Organic Optimisation

One of the easiest ways to determine if an SEO company is capable is to look at the number of years they have been in business. If the company is new, then it is likely that the SEO company focuses on SEO because they don't know anything about SEO.

SEO is an industry that requires a lot of expertise and knowledge, as well as experience. Of course, there are exceptions to this rule. Do not, however, expect a company with no experience to be able to do SEO for you. 

2) They Show You What They Can Offer

Many SEO companies can promise you the world, but that doesn't mean they can deliver. There are many SEO companies that can rank your website for any keyword you throw at them, but the problem is that most of these companies are just theory-based. Such a company will typically ask you to sign a non-disclosure agreement before they will show you how they can rank your website.  

A good SEO company will show you what they can offer you before you work with them. After all, you want to know if you will get your money's worth. If you want to see what a good SEO company looks like, just take a look at their proposals.

3) They Are Adaptable and Cost-Effective 

A good SEO company should be able to adapt to each and every client's needs. If the SEO company tells you that you will have to do certain things to attract certain types of people to your website, then it's likely you're dealing with a clone-type SEO company. 

A good SEO company will actually look at your website, your competitors, and your industry to determine what type of content will attract your target audience. 

4) They Offer Client-Friendly Website Optimisation

Of course, one of the most important aspects of a good SEO company is the ability to make sense of the terminology. In the past, SEO companies have used very difficult terminology in order to make themselves sound smarter, but this is not a factor of a good SEO company.

A good SEO company will offer you an easy-to-understand report that is formulated in an easy-to-understand format.Moreover, a good SEO company will be able to explain to you exactly how they plan on raising your rankings in Google, Yahoo! or Bing. 

Final Thoughts 

An SEO company is not a company you want to take lightly. Although there are many SEO firms out there, not all of them can help you with your SEO marketing. The most important thing to look for in anSEO company is the ability to get you to the top of search engines.

Distinctive MS can take your company where it wants to go with a multitude of SEO services. We are a Calgary SEO agency that will work collaboratively to build your online presence. Get in touch with us today to learn more.