With Google Ads, generating leads has never been this accessible! While it’s easy to assume that Google Ads is only about advertising, it’s not just perfect for posting ads for users to click—complete generation can be done in the process. Let’s take a look at some tips that can help you convert more leads and produce better numbers for your business.

Tip #1 Determine Your Goals

Before you even get started, proper lead generation means identifying what kind of leads you want to generate. Do you want users to fill up online forms? How about requests for quotations or account creation? Determining this earlier on will help you focus your efforts on what matters most to your company. That should be easy to understand. After all, not all forms of leads generated will be useful to your business. 

In the context of Google Ads, you should choose one or two forms of lead generation while setting up your platform. The most basic forms are contact forms or phone calls directed toward your website. These forms of leads can often be converted into paying customers too. During your setup, include these as conversions in your Google Ads account. You can find that option under conversion tracking, and it can be measured on the website. 

Tip #2 Choosing The Right Keywords

It should come as no surprise that keywords are an important part of setting up your Google Ads campaign. This is one of the best ways to target the ideal customer, helping you maximize the reach of your campaign while making sure you only pay for the clicks that matter to your business.

This will entail some effort on your part via keyword research. You’ve got more than a couple of options when it comes to online tools, which should make this task a lot easier. Start by identifying keywords that relate to your business and/or product, working your way towards including the location and any other detail that can help identify your business among the rest. 

Some keywords will have a lot of competition associated with them, and others will not. You’ll have to choose which ones you want to compete with or whether you’d rather have a closely related keyword instead. Just remember to factor in your budget—not to worry, though, as cost-per-lead can help make things a lot more manageable. 

Tip #3 Ads that Grab Users’ Attention

Now comes the fun part, where you get to design an ad that will grab the users’ attention. At this point, a little subjectivity will come into play, but there are a few guidelines you can follow to make sure your ad posting captures the users’ eyes in the right way. 

First, make sure that the ad is clear about what it’s advertising. It might be tempting to throw a lot of design elements and animations into the mix but make sure they don’t distract your audience from the subject of the ad. Also, make sure to highlight what makes your product/service unique—this form of value proposition is the best way to convince the target market to click your ad and be a possible lead. 

Conclusion

At the end of the day, it’s about maximizing what you have available and making sure you do your job right. That said, the job itself isn’t hard; it just needs you to do your research before getting started. That’s how it is with businesses, anyway, and with the right set of tools and the right plans, you’re bound to convert leads effortlessly and efficiently. 

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