In the digital landscape, it’s crucial to find the right tools that will help you drive traffic to your website and generate sales. Among these different approaches, one you should consider is pay-per-click (PPC) advertising.

When you launch PPC ads, they will appear on search results pages depending on the keywords used by your potential customers. The site will only charge you once they see a successful click from a user.

If you want to try this solution out, here are the steps you need to take.

Step 1: Use Software to Identify Your Website Analytics

The first step is to choose software to help you identify the analytics for your website. The most common one is Google Analytics.

These tools will help you gather the data needed to create your PPC ads. One of the most important metrics you must check is the bounce rate. This will show how often users leave your site after clicking on your ads. If this percentage is too high, the ads you’re using are irrelevant to your users.

Step 2: Create an Account on Online Advertising Platforms

After you’ve identified your website's analytics, you need to create an account with different search engines. They are the platforms used to spread your ads through various search pages. The most popular ones are Google AdWords, Bing Ads, and Yahoo Search Marketing. You’ll get charged for your ads when someone interacts with them. This means that the user clicks or views your ad.

Step 3: Create an Ad Campaign

After creating your accounts, you can sign in to your page and build your campaign. The titles of your ads will mostly be your keywords. You’ll need to put these in the search engine language and keep it to 60 characters or less.

Step 4: Create a Landing Page

Now that you’ve created your ads, you need to put up a landing page that will help you convert sales. The landing page is a website that allows bridging a potential customer with a possible deal.

Make sure you include your business details on your landing page, including a form your customer can fill out and Call-to-Action buttons that will help you generate sales.

Step 5: Create a Campaign Budget

Your budget will depend on your business goals. If you’re launching a new product, you can allocate more of your budget to this. You can set a higher budget through your online advertising platform.

Step 6: Run Your PPC Ads

Once you’ve finished setting up your PPC advertisements, it’s time to run them. You can do so through direct ads or ad networks. You can use Facebook Ads to get users to your landing page.

Step 7: Monitor Your Performance and Adjust Accordingly

Monitoring your campaign is crucial to your success. It will help you know if you’re getting the results you want or not. You should check the number of clicks your ad receives, your click-through rate, your conversion rate, and the number of sales made.

Final Thoughts

Optimizing your marketing campaign can lead to better sales. Every business will have different needs, so it’s important to identify these first. You should choose a marketing strategy to help you achieve your business goals. The steps presented above will help you get started.

Are you looking for PPC advertising services? You should consider working with us at Distinctive MS. Our team will help you grow your business with ads and conversion pages that work. Message us today to get started.