SEO or search engine optimization has been a primarily used marketing approach for quite some time. Because of its wide use, people often ask: “Is SEO still applicable nowadays?”

The answer is yes and no. SEO is still a viable approach for marketing your business if you know what you are doing. If not, you won’t get good leads.

SEO has excellent benefits. One of its most significant advantages is giving you a good return on investment.

The Cost Of SEO

SEO is not a one-time activity. It usually takes time, and it may take weeks or months to see the first evidence of your high rankings. That is not bad, but you need to know that SEO is a long-term marketing strategy that you need to do periodically.

Before discussing the important things and factors you need to know about SEO, let’s talk about its cost. The cost of SEO varies with each digital marketing agency. It depends on the following factor:

• The number of pages on your site you plan to optimize
• The technical issues that need to be fixed on your site
• The number of backlinks your site has
• The number of business locations you promote
• The number of new content you produce
• Your competition’s performance

How Fast You Get Results

If you are on Google’s first page for a particular keyword, you will get around 100 – 200 new traffic to your site per month. If you are on the first page for a competitive keyword, this number will be higher.

However, you should know that SEO is also one of the most competitive channels. You should not expect that you can get the top rankings for all the competitive keywords you want. But if you are lucky, you can achieve those high rankings.

Why You Should Go Local

It may be hard to rank on Google if you don’t localize your website. If you are going to localize your site, you need to make sure that you have a local business listing before optimizing your site.

Local business listing is a huge factor in search engine optimization, and you need to optimize your site for local search. That is because local search is all about location.

The first thing your potential customers are going to do is search for your keyword by location, and then they will find your website. The location will appear on the search engine result page, and they can also click on the place to see the information and details of your business. There are many benefits of local search.

First, it helps users find your website. Second, it gives users an idea of the local business around them. Third, it provides the user with inspiration on what to shop for and what to do around there.

Conclusion

SEO is still highly recommendable today. It is still a good marketing strategy that you need to use for your business. More importantly, your SEO can give you ROI fast if you know the importance of local business listing and if you localize your site. So don’t give up on SEO or local search, but keep doing it.

Working with SEO specialists can also make everything easier for you. Put your budget in the long run and find a professional SEO service provider to help you organically grow. Distinctive MS is your Calgary SEO company. We always provide our clients with powerful, cost-effective marketing solutions that work. Call us today!

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