Being a responsible marketer means looking for ways to increase traffic on your website or social media channels. The usual ways to help your business succeed are organic and paid methods. However, there has been an ongoing discussion between organic and traffic among marketing experts. 

Although both have benefits and drawbacks, remember that the right option or combination depends on your needs. You can also consult SEO services to help you choose. If you want the best campaign results, this article will differentiate organic and paid traffic and enlist their benefits. 

What Makes Organic and Paid Traffic Different from One Another?

Organic traffic refers to website visitors who come through search engine results without payment. On the other hand, marketers obtain paid traffic by running paid ads or paying for a top spot in the search engine results’ paid ads section. The most prominent contrast between the two methods is the cost, as organic traffic is free, and you can achieve that through various Search Engine Optimization (SEO) techniques. 

What Types of Content Work for Organic and Paid Search?

Organic and paid search requires different types of content to be effective. Creative content like blogs, infographics, and videos work best for organic search, while sales-focused pages like landing pages and product/service pages are better for paid ads.

Both have pros and cons, and the ideal approach for your business may vary depending on your budget, goals, and marketing strategy. You must also try different techniques and consult SEO services to determine which generates the most website traffic.

7 Benefits of Organic Search 

After differentiating organic and paid traffic, this section will enumerate the advantages of organic search. 

1. Organic Methods Are Free

Organic traffic methods are free and don't require much money, making them ideal for new companies or businesses with smaller marketing budgets. However, it takes time to see results.

2. Increases ROI 

Optimizing your website can boost your return on investment (ROI), and many marketers have successfully grown traffic by hiring SEO services. 

3. Boosts Credibility 

Optimizing your site for organic search helps to boost credibility, as being on top of search results signals authority in your niche. Users are likely to click on organic traffic than paid ads and unpaid searches account for much of web traffic.

4. Compounding Benefits 

Creating great content is crucial for organic traffic, as it helps more people notice your website, which can result in more traffic, leads, revenue, and search engine rankings. These benefits compound to produce even more outstanding results for your business.

5. Attracts Relevant Users 

Unlike paid search, which targets specific audiences, organic search attracts more relevant users to your website. It also attracts those who have searched for content related to your website.

6. Gives Valuable Data 

When you combine organic techniques with SEO tools and data analytics, you can gather helpful user data for your marketing team and improve your SEO strategy. Many content management systems (CMS) usually have built-in analytics tracking to discover keywords, target specific audiences, and assess content performance.

7. Supports a Connected Marketing Plan 

Focusing on organic traffic through SEO efforts promotes a more connected and holistic marketing plan that can complement other strategies, like social media and email campaigns, and attract users at all marketing funnel stages.

What Are the Benefits of Paid Search?

Paid search is effective as it provides instant results, valuable SEO keyword data, great ROI, and attracts quality leads ready to purchase. It can also fit any budget and offers various options, with easy tracking for adjustments and planning.

Conclusion

Organic and paid search can both help attract website traffic, but you must select the best choice or combination. You can enjoy higher visibility in the search results by weighing the pros and cons, considering your needs, and consulting reputable SEO services. 

If your business needs quality SEO services in Calgary, work with Distinctive Marketing Solutions! Our expert team is committed to providing our clients with powerful but affordable marketing strategies that work. Contact us now!