So your business needs help with search engine optimization. You don’t pick the first SEO agency you encounter and call it a day. SEO is crucial, and there are numerous factors you should consider. Ultimately, you need to research to find the right partner.

Start your journey to finding the right SEO agency for your business by following these six steps.

1. Identify Your SEO Goals

Every business has the same goal regarding SEO: Get more people to visit the website and improve the page rank. But SEO goals may vary depending on the industry. For example, some companies want to increase sales using SEO, while others want to increase the number of leads.

You know your business’s goals better than anyone else. So, it’s up to you to identify them.

2. Verify If the Company Can Deliver on Its Promise

This is the most critical step of your SEO journey. Looking at the reviews of the SEO agency is only part of the equation. Before moving, you must request a sample project from the SEO company. Not every company can produce excellent results for every project it handles. A sample project will show you the company’s expertise and give you a chance to assess its potential.

Whether you’re requesting a sample project or reviewing the company’s previous projects, you must verify if their previous projects were successful. Are there any updates on the previous projects? Did they increase the rankings? Did they offer the services they promised? Are they still ranking highly on the search engines?

3. Ask the Company for the SEO Techniques They Will Use

It’s not enough to ask the company about the techniques it will use for your project. You need to ask about the kinds of activities you can expect. Fresh content? Social media marketing? Continued keyword optimization? Pay-per-click advertising? Collaboration with other websites? What else? You must know what you’re getting yourself into.

4. Consider Your Digital Marketing Budget

Just like conventional advertising, SEO services have a price tag. How much you’ll spend on SEO depends on the goals, the website, and the SEO agency. Be transparent about your budget and get an estimate from the SEO agency.

The only way you’ll know if you can afford the SEO service is by asking various agencies how much it will cost.

5. Check If the Company Offers SEO Guarantees

There are different kinds of guarantees offered by various SEO agencies. Some guarantee increased sales, while others guarantee increased rankings. You need to check if the company is offering a guarantee. You also need to know what will happen if the guarantee is not met.

6. Consider What Else They Offer Aside from SEO

While on the topic of guarantees, some SEO companies offer more than just SEO. Some companies also provide email marketing services, social media optimization, and conversion optimization. You must weigh your options carefully to determine whether you need the additional services.

Final Thoughts

You need to remember that the right SEO agency for your business isn’t the same as the right SEO agency for another company. Ultimately, you need to do your part by asking the right questions, making the right decisions, and verifying if the company can deliver on its promises to see if they are the best match for you.

If you are looking for Calgary SEO services, Distinctive MS is the best partner for you. We will work with you to design a powerful SEO strategy that is most suited to your type of business. Give us a call today to get started.