Pay-Per-Click (PPC) is one of the most effective digital advertising strategies today. When done right, it can reach a wide audience in a short period. The question is, does a PPC campaign support or affect your SEO efforts? Let’s find out below: 

The Link Between PPC and SEO

Google and other search engines have been built on an index of links, making the link between SEO and PPC self-evident. Since people need to click on your ads to visit your site, you have to have a clickable link in your ad. This increases the chances of search engines considering the ad valuable and boosting your SEO efforts.

However, this is only one of the many links between SEO and PPC. To take your SEO campaign to the next level, you must create a natural association between your ad and your website. There are two ways you can do this.

First, you can create web pages that feature your ads. This has the added advantage of incorporating keywords related to your ads in the content of the pages, further boosting your SEO campaign.

Second, you can expand your campaign map to include your target audience through social media platforms. You can post your ads to these platforms and include short links to your website, blog, or social media presence.

How PPC Can Help Your SEO

Here are some of the ways PPC can help your SEO efforts:

1. Increase Traffic

PPC can increase the number of people who visit your website. You can use keyword- or phrase-targeted ads to drive traffic to your site. These ads are seen by a wide range of people and will help you to expand your audience. 

If you have an established blog, you can target those searching for similar blogs and direct them to your blog. Regular blog readers are a great audience.

2. Increase Conversions

If you are using your PPC campaign to drive traffic to your Facebook page or a blog, you can convert these people into blog subscribers and Facebook followers. 

These are two of the most valuable marketing tools you can use to build your email list and expand your audience.

3. Increase Your Digital Footprint

PPC campaigns can help you gain a broader footprint in digital marketing. By using Search Engine Marketing, you can expand your online presence to include social media, email marketing and digital book advertising campaigns.

4. Increase Customer Engagement

PPC campaigns help you build two-way communication with your existing and potential customers. Many of the social media platforms you use for PPC are also good for customer engagement. Using these platforms, you can build trust and strengthen your customer relationship.

‍5. Increase Brand Awareness

Targeted, paid advertising can also help you increase brand awareness. When you use it to target potential and likely customers, you will be able to expand your audience and keep them on your site for longer.

The Bottomline

With these, it is obvious that there is a symbiotic relationship between PPC and SEO. By improving your company's online presence, you improve your SEO and PPC efforts.

Distinctive MS is one of the best SEO companies in Toronto today. We are driven to provide our clients with powerful, cost-effective marketing solutions that work. Get in touch with us.