If you've ever dabbled in SEO, chances are you've heard about backlinks. Backlinks, also known as inbound links or incoming links, are a type of link that connects one website to another. And, the more a website has in terms of backlinks, the better the indication of popularity. As such, if you want to maximize your company's SEO, backlinks are vital. Without it, you will lack that confident look to your business, and people won't go to you for your resources and more.

That said, you might be thinking about whether or not you can get away without backlinks. Well, you might. However, they play a big role in SEO, and today, we're going to tell you exactly why they are so important:

1. Backlinks Help Search Engines Find Your Website

If you have backlinks from other websites, it means that those websites are linking to your website. This is one of the many ways search engines find websites. They follow links from other websites to find new websites. So, if you want search engines to find your website, you need backlinks. This increases your reach, proving to the search engine just how popular your website really is.

2. Backlinks Can Improve Your Website's Ranking in Search Results

The number of backlinks that you have is one of the biggest factors that determine your website's ranking in search results. If you have more backlinks, your website is more likely to rank higher in search results. This is because backlinks indicate how popular and trustworthy your website is, and the fact that so many people link their website to yours means they trust you.

3. Backlinks Can Increase the Visibility of Your Website

If you have backlinks from high-quality websites, it can increase the visibility of your website. This is because people will see your website when they visit the websites that are linking to your website. Essentially, you're getting more attention thanks to your much wider reach, and when they end up visiting your website, it'll only improve your SEO indicators and results.

4. Backlinks Can Help Build Relationships

When you have backlinks from other websites, it shows that you have a good relationship with those websites. This can help you build relationships with even more websites, and this cycle alone can be incredibly beneficial to everyone, including yours.

5. Backlinks Can Help Generate Traffic

If you have backlinks from popular websites, it can help generate traffic to your website and plenty at that. This is because people will click on the links from those websites to visit your website to check out what their main website is really talking about. From there, you get the chance to capture said traffic and convert visitors into customers.

Conclusion

Overall, backlinks are very important for SEO. They can help search engines find your website, improve your website's ranking in search results, and increase the visibility of your website. If you want to improve your SEO, you should focus on getting high-quality backlinks from popular websites. Of course, backlinks aren't the only factor when it comes to SEO, but if you have yet to implement them, do so right away!

Distinctive MS offers powerful and cost-effective marketing solutions that make real differences in results. If you are looking for an SEO agency to help you with your backlinks and more in Calgary, work with us today!