When you run a small business, you want to get the most bang for your buck—whether that’s money, time, or energy. With the many companies utilizing various digital strategies, you need to consider which one you should try and invest in carefully.

That’s why we will explain what SEO is and why it’s vital to your company. So you can make an informed decision about whether to use SEO services or take on the task of doing it yourself.

What Is SEO?

Essentially, SEO refers to search engine optimization. It’s the process of optimizing a website to rank as highly as possible on search engines such as Google and Bing.

What Does SEO Do?

SEO helps your online business attract more customers by giving you a better chance of being found by people who are looking for products or services like yours.

A good SEO campaign targets both potential customers looking for your products or services and your existing customers. It helps you convert a more significant percentage of your site visitors into customers.

Why Should You Use SEO?

There are several reasons small businesses should consider using SEO to help their business. Here are some of the biggest ones:

• It’s free.
• It doesn’t take a lot of time.
• It doesn’t require a lot of technical expertise.
• It doesn’t cost a lot of money.
• It’s a fast way of getting to the top of search engine results pages.
• It helps you attract more customers.

SEO has become so prevalent that Google now penalizes websites that are not optimized for search engines. So whether you have a small website, a large eCommerce site, or anything in between, it pays to make sure your website is optimized for search engines.

The Importance of SEO for Your Online Business

Appearing in the top ten search engine results for any keyword is tremendously essential.

But getting that coveted first-page ranking is hard: it involves a lot of hard work and dedication, which isn’t surprising given that Google receives six billion search queries every day. The first three to five search engine results are where over 80% of traffic exists.

That is why you want to give yourself as much chance as possible of ranking well for whatever term you’re targeting.

SEO is a valuable internet marketing strategy for increasing your customer base and web traffic. It’s great for small and large businesses, and the best thing is that it’s affordable, reasonably easy to learn and gives quick results.

How SEO Can Give You Results

A good SEO campaign helps you achieve these things:

• Improves website search visibility
• Helps search engines to find your business
• Attracts new customers
• Improves your conversion rate

By giving you a better ranking in search engine results, SEO will help you get more traffic, resulting in more customers.

You want to give yourself the best shot at appearing in the top three results, where most of the traffic ends.

The great thing about SEO is that it’s relatively quick to implement with excellent results. That is hugely important for businesses with small marketing budgets, and it doesn’t take an expert to do it, as there are plenty of free resources online that you can use.

However, if you’re serious about getting results, an expert is best.

Conclusion

SEO makes a lot of sense for small businesses with limited budgets. You can get fast results with minimal outlay. SEO is ubiquitous, so your competitors are likely using it. You need to take advantage of it, too, and make sure you don’t fall behind.

SEO will help you increase your market share, get more customers and make more sales. It’s the best way for a small business to get ahead of the competition, and this will be beneficial for your company in the long run.

If you need the help of SEO specialists, Distinctive MS is an SEO agency based in Calgary. We always provide our clients with organic, powerful, and cost-effective marketing solutions that work. Call us so we can start helping you.

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