In online marketing, just three words can make a huge difference. Those words are, of course, search engine optimisation or SEO.

If you're not up to date on the latest SEO rules or have no idea what SEO is, you might want to get help from someone else.

Here are five signs your website may need a professional SEO service:

1. Your Website Does Not Rank High on the Search Results 

If your professional website doesn't rank very high in search results, that's the first sign you need SEO services. Most Internet users won't scroll past the first few search results.

You won't receive many visitors if your website isn't high on Google. This will hamper revenues. 

By using SEO, you will learn what keywords to use in your content to move up in the rankings.  You'll need location-specific keywords (so you can target local Internet users) and global keywords (to expand your overall reach).

2. Your Website Doesn't Have Much or Any Content

Let's say you've made an excellent website for your business with lots of great information about your services and previous work. You might think that's all you need, but you wouldn't be right.

In SEO, the most important thing is the content. Making regular content is a natural and easy way to get Google to like your site and make it more visible.

You don't have to worry if you don't think of yourself as a content creator. Content creation is often part of professional SEO services, so the content on your website will be unique and made by hand.

3. You Just Don't Have Time

As a business owner, you know there aren't enough daily hours. Even if you are interested in SEO, it can be hard to find the time to learn all of Google's rules and regulations.

Let professionals help instead of taking time away from your business and family. By outsourcing your SEO, you're getting help from people who know the most up-to-date and effective SEO techniques.

While your SEO service provider works on improving your website, you can spend more time with your clients and build relationships that can help your business.

4. Not Many People Visit Your Website

What happens if you do everything you can to make your website more interesting but still don't get enough people to visit? To solve this problem, use SEO for working professionals.

Start by looking at what has gotten people to interact with you so far and how much traffic it has gotten on its own. This will show you where you can improve and even what kinds of blog posts seem to be the most popular.

Online tools can tell you everything you need to know about your site's analytics. These will help you figure out how well you're doing and what you need to change to get many more people to visit your site. Putting links on your website can also get more people to visit it.

5. People Aren't Able to Use Your Website on Their Phones

A lot of people now go online with their phones or tablets. People will promptly leave your site if it looks outdated and doesn't work well on mobile devices. This will cause your bounce rates to go up, which will make search engines rank you lower.

Your SEO can be helped by making your site easier to use on mobile devices. This can be done by making your website look better or by writing short, easy-to-read content that makes it easier for people to look around.

Conclusion

In general, your professional website may need SEO in several situations. It could be that you don't get enough traffic or conversions, that you don't rank well, or that your website is hard to find.

It's important to remember that even minor problems can make people not want to check out your site and see what you're selling. You will need SEO services tailored to your needs to get past any problems you may be having.

Are you looking for the best SEO company from Toronto? Distinctive MS offers Calgary SEO and web design services to help businesses build strong brands in this technology-driven environment. Allow us to assist your company in standing out from the crowd. Get in touch with us now to get started!