Search engine optimization (SEO) is vital for any business with an online presence. It helps businesses rank higher in search engine results pages (SERPs), which drives traffic to their website and ultimately increases revenue. However, not all businesses have the in-house resources or expertise to handle SEO. In this article, we’ll discuss the top 5 signs that indicate your business needs SEO assistance.

1. Traffic Is Declining

If you have noticed a steady decrease in traffic over the past few months, it could be due to poor SEO practices. Your website may need to be optimized for keywords, your content may need to be updated, or your website may have technical issues that hinder its visibility on search engines.

To address this issue, you need an SEO audit to identify the root cause of the problem. An SEO audit will evaluate your website’s technical aspects, content, and backlinks. Based on the findings, an SEO expert can develop a plan to optimize your website and improve its search engine visibility.

‍2. Not Ranking for Keywords

Keywords are the search terms that users enter into search engines to find information about a particular topic. If your website is not optimized for the right keywords, it will not appear in the search results when users search for those terms.

To address this issue, you must conduct keyword research to identify the most relevant and high-traffic keywords related to your business. Once you have identified the keywords, you need to optimize your website’s content, metadata, and other technical aspects to target those keywords. An SEO expert can help you with keyword research and optimization to improve your website’s ranking for relevant keywords.

3. High Bounce Rate

Bounce rate is the percentage of visitors who leave your website after viewing only one page. A high bounce rate indicates visitors are not finding what they want on your website, possibly due to poor user experience or irrelevant content. An SEO expert can help you conduct a user experience audit to identify areas of improvement, such as page load speed, mobile responsiveness, and navigation. They can also help you create high-quality and relevant content that meets the needs of your target audience.

‍4. High Load Time

A slow website not only affects user experience but also affects your search engine ranking. Search engines favour fast-loading websites because they provide a better user experience. If your website has a high load time, it could be due to technical issues such as large image files, server issues, or outdated software. An SEO expert can conduct a website speed audit to identify the root cause of the problem and develop a plan to optimize your website’s speed.

5. Not Mobile-Friendly

If your website is not mobile-friendly, it will not rank well on search engines and will provide a poor user experience for mobile users. You need to optimize your website for mobile devices to address this issue. An SEO expert can help you create a responsive, mobile-friendly website with a seamless user experience across all devices.

Conclusion

SEO is crucial for the success of any business with an online presence. If you’ve noticed any of the signs discussed in this article, it’s time to seek SEO assistance. An SEO expert can help you identify and address the root cause of the problem and develop a plan to optimize your website for search engines and users. SEO can improve your website’s visibility, attract more traffic, and generate more leads and revenue.

Looking for a reliable SEO agency in Calgary to take your website to the top of search engine results? Look no further than Distinctive MS! Contact us today at 403-852-7408 to learn how we can help you achieve your SEO goals and drive more traffic to your website.