Pay-per-click (PPC) ads can be a very rewarding marketing strategy, but only if you do it right. With the right PPC ads, you can hit your business goals and utilize your ad spend better. However, if you want your ad to catch people’s eyes, you should first ensure that you have a compelling copy.

Though there is no perfect formula in PPC copywriting, you can still apply some of the best practices that have been proven to generate results. Here are some of them.

1. Use Emotional Triggers

People buy products because of emotion. Emotional triggers will get their attention and drive the sale. Finding the right emotional triggers can be tricky. You should ask yourself: “What makes my product different from the rest?”

For example, suppose you are launching a new line of shoes. What makes them different from the rest? You can write emotional triggers based on the importance of staying comfortable, the importance of avoiding blisters when working out, and the benefits that your product can bring over their current footwear.\

However, keep in mind that when writing copy, you want to appeal to their emotions, not insult them.

2. Address Your Audience

You should know your ideal customer. You can’t succeed in PPC advertising if you don’t know what appeals to your audience.

The first step in addressing your audience is to find out their primary concerns. You should ask yourself: “What’s keeping them awake at night?” One way to find that out is by looking at social media or other places where they hang out.

Let’s say that most of your prospective customers spend their free time on social media. You can use these platforms to know their primary concerns and what keeps them up at night. If most of them are concerned about the things their peers think about them, you can write a copy that addresses that issue.

3. Remove Common Objections

It’s also important to know the top objections your audience might have to buying your product. These objections can be based on price, quality, or other factors. You can start preparing your responses to their objections with the help of your sales team or by doing a little research.

For example, let’s say the price is the main objection of your ideal customer. In your PPC ad, you have to address the price issue. Your ad copy should be able to convince them that the benefit your product will bring is well worth the price.

4. Utilize the Space You Get

If you want your ad copy to catch the attention of your prospect, you have to make every word count. You should use every single word your ad allows to convince your prospect that you are the best option they have.

Think of your PPC ad as a salesperson. You have to give them enough reasons to buy your product right away.

5. Use Statistics, Trademarks, and Register Marks

You should use whatever you can to make your copy more compelling. You can add a few statistics to your ad copy to give it more weight. You can also include your brand name and registered marks to make it sound more legit. Again, don’t forget that all these add-ons should be able to support your main message.

Final Thoughts

The competition in your industry is fierce. In order to survive in this cut-throat industry, you should learn how to write compelling PPC ads. It’s one of the best ways to attract people who are searching for your product or service. Keep in mind that ad copy can work for you or against you. If your copy doesn’t address the concerns of your audience, you are doing yourself a disservice. If you want to see results from your PPC ad, you have to think beyond the click.

Conquer the world of Calgary pay-per-click advertising by working with us at Distinctive MS. We offer digital marketing solutions that will help your business reach its full potential. Let us help you create digital ads that will hit your targets. Message us today for a free quote.

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