If you are thinking of improving your website’s performance, you need to remember that there are certain factors that work simultaneously.

SEO and web design work together in a close relationship that is beneficial to both. How, exactly? Well, by making sure that your website is solidly designed, it’s possible for you to create a professional image for your business and make sure that you have a better chance of being found on the web.

Here are 5 ways how SEO and web design can work together to improve your website’s performance.

Simple and Easy Design

The right web design allows your customers to find a quick and easy way to find what they want without too much trouble. It’s important to make sure that your website is designed to be simple, so it’s easier for your customers to look around, find what they are looking for and get in touch with you.

This is where you should provide contact information such as your email, phone number and address so that customers are able to easily find it.

Mobile Friendliness

With Google’s recent update of its algorithm, mobile-friendly websites have better chances of getting top search engine rankings.

These days, a lot of people are using smartphones or tablets to access the internet for various purposes, including searching for businesses. If your website isn’t mobile-friendly, you might be losing out on a lot of customers.

Responsiveness is another factor that plays a role when it comes to search engine rankings.

Sitemaps

Sitemaps help the search engine index your website. When you create a sitemap, it will let search engines know about the structure of your website, the location of each page and the links to each page.

By creating a sitemap and submitting it to Google, you are your website more visible on Google search results. This allows your customers to easily find your website and to access all the information that they need.

Website Speed

This one is a no-brainer. No one wants to wait forever just to load a website.

You want to make sure that your website is quick so that your customers are not frustrated waiting for it to load. A slow website can drive potential customers away, which is why you need to avoid this at all costs. By ensuring that your website loads fast, you can increase your chances of getting more traffic on your website.

However, there are a lot of things that may affect the speed of your websites such as bulky images, slow-loading videos and even scripts. Once you are aware of the things that slow down the site, you can make changes by removing them or adding cache plugins to make browsing as fast as possible.

Content Creation

Content is a significant part of SEO and web design. What you should do is to make sure that you create content that is both optimized for the search engines and relevant to your website’s niche.

A significant number of people look for information on search engines, so you need to make sure that your website’s content is relevant to your website’s topic. If your content is optimized and relevant, you have a better chance of getting a top search engine ranking.

Conclusion

SEO and web design work together to improve your website’s performance. By making sure that your website is designed based on the following tips above, then you are more likely to get more customers and your business can become more successful.

Distinctive MS provides Calgary SEO and web design services in order to develop successful brands in this technology-driven world. We help businesses grow and expand by using our expertise in marketing, branding, design and SEO. Let us help your business stand out from the crowd. Contact us today to get started!